MANILA, Philippines, January 31, 2025 – Emperador Inc., a leading global spirits brand, is making waves in the world of luxury spirits with the majority acquisition of Destileria Los Danzantes S.A. de C.V. ("Los Danzantes"). This acquisition was made through Emperador’s Mexican subsidiary, Casa Pedro Domecq, and further strengthens the company’s growing portfolio of premium products.
Destilería Los Danzantes in Santiago Matatlán, Mexico. |
A Strong Player in the Mezcal Industry
Los Danzantes is a powerhouse in the rapidly expanding global mezcal market. Its high-end brands, including Los Danzantes and Alipus, are making a significant mark worldwide, frequently appearing in industry surveys as top 10 best-selling and trending mezcal brands. These premium mezcals are not just popular in their native Mexico; they are now available in over 20 countries, gracing the shelves of top bars around the world.
Commitment to Growth and Sustainability
With this acquisition, Emperador is set to fuel Los Danzantes' growth by injecting capital to expand the distribution and promotion of its brands. The company is also committed to preserving the artisanal methods of mezcal production that have been central to Los Danzantes’ success, while supporting the sustainable practices and close-knit communities involved in its production.
Winston Co, President of Emperador Inc., shared his excitement: "We are thrilled to invest in Los Danzantes, a company dedicated to the tradition of artisanal mezcal making. Adding this luxury mezcal brand to our portfolio further strengthens our strategy of premiumizing and expanding Emperador's global reach. As we work alongside Los Danzantes, we will continue to uphold the values of tradition, heritage, and sustainability that define this world-class product."
Emperador's Expanding Global Reach
Known for its flagship brand Emperador Brandy, the world’s best-selling brandy, Emperador Inc. has a robust portfolio that includes other iconic names such as Fundador Brandy, The Dalmore, Fettercairn, Jura, and Tamnavulin Single Malt Scotch whiskies. The company’s products are available in over 100 countries, and with this latest acquisition, Emperador continues to position itself as a global leader in the spirits industry.
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Remodeled in 1997, Destilería Los Danzantes maintained the use of traditional and artisanal distillery processes. |
About Emperador Inc.
Emperador Inc. is a global spirits conglomerate, publicly listed on both the Philippine Stock Exchange and the Singapore Exchange. Its impressive portfolio includes world-renowned brands in the brandy and whisky categories, ensuring a strong presence in both emerging and established markets.
About Casa Pedro Domecq
Casa Pedro Domecq is a subsidiary of Domecq Bodega Las Copas, a joint venture between Grupo Emperador Spain and González Byass. Based in Mexico, Casa Pedro Domecq produces and distributes wines and spirits, ranking among the top ten companies in Mexico’s competitive industry. The revitalization of the company in 2017 marked a new era, combining the legacy of Mexican craftsmanship with international expertise to become a key player in the Mexican wine and spirits market.
With the addition of Los Danzantes to its portfolio, Emperador Inc. is setting the stage for an exciting chapter in the luxury spirits industry, blending tradition with innovation on a global scale.
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