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Catriona Gray’s journey to the Miss Universe crown is an inspiring story of a woman who has reimagined herself to win the most coveted beauty pageant title, bringing pride and honor to our country.

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Miss Universe Catriona Gray is the face of the new Smart Signature Plans


Make no mistake about it, Catriona could have simply rested on her laurels with her Top 5 finish in Miss World 2016, plus a flourishing career as a commercial model. But, fueled by the support of family and friends, the now 25-year old beauty queen decided to embark on a much bigger dream that revealed the goal slayer in her – someone who is confident with her vision and put every ounce of her energy to realize it. The rest, as they say, is history.

“Catriona’s inspiring story and her disposition as the ultimate goal slayer make her the perfect ambassador for Smart Signature, a new mobile experience that prioritizes customers,” said Oscar A. Reyes, Jr., PLDT-Smart SVP and Consumer Business Market Development Head.

“Designed to cater to a new generation of goal slayers like Catriona, Smart Signature keeps up with the fast-paced digital lifestyle of our customers and empowers them as they tick off more milestones in their career or life,” he added.

“I’m very goal-oriented, and once I’ve set my mind on something, I put my heart and soul to it, and make sure I have all the tools to make it happen,” said Catriona, whose dedication showed in her hands-on approach to preparing for an international title: from putting together her own team or designers, trainers and creatives to displaying her proud Filipino heritage in her captivating national costume and now iconic gowns.

“This is why I am thrilled to represent Smart Signature, which empowers everyone with the digital experience they need to achieve more and realize a much better version of themselves. With Smart Signature, we have one less thing to worry about while pursuing our goals and making a difference.”

Tech-savvy beauty queen

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Miss Universe Catriona Gray is the face of the new Smart Signature Plans
Catriona uses digital platforms not only to connect with family, friends, and fans, but as an effective way to get her voice out there as an advocate for educating the youth and raising HIV/AIDS awareness.

But what else does the most beautiful woman in the world do when she’s online? For starters, she listens to music. “I never like it when it’s quiet. So, I stream music all the time,” she shared. She also enjoys watching videos, especially during her downtime. Here’s a fun fact: She likes watching beauty and make-up videos online, and even trained to do her own make-up as part of her preparation for the MISS UNIVERSE® competition.

As an only child who lives away from her parents, and with a hectic travel schedule, she also heavily relies on mobile apps to constantly keep in touch with family and friends.

Always a go-getter, Catriona is ready to embark on her new role as an endorser for Smart Signature. It’s going to be a hectic reign, but it’s a journey that she has prepared for all her life, and one that she hopes will inspire more Filipinos.

“I would love to share to people that my story is not an overnight success, and there were years that I really struggled. But I never gave up,” she revealed. “I always play to my own strengths. You need to find a circle of people that believe in what your goals are. And in this digital age, you need a mobile partner that will always prioritize your needs.”

Postpaid reimagined

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Smart Signature prioritizes subscribers on the Smart LTE network, the country’s undisputed fastest mobile network as awarded by world-renowned firms including Ookla, OpenSignal, Tutela, and P3. This prioritized network experience makes sure that you can enjoy consistent data to connect to their favorite apps, sent messages in real time, and make uninterrupted calls - even during peak hours.

Smart Signature comes in four plans – Plan S, Plan M, Plan L and Plan XL – with generous data allocation; worry-free unlimited calls to Smart, Sun, and TNT; worry-free AnyNet call minutes to PLDT landline and other networks; and unlimited texts to all networks – so you never have to worry about connecting with family, friends, and colleagues on any network.

Experience a reimagined postpaid and achieve more with Smart Signature Plans now! Sign up as a new subscriber, or upgrade your current Smart Postpaid Plan for free, at select Smart Stores nationwide.

Learn more about the Smart Signature Plan perfect for your lifestyle at www.smart.com.ph/signature.

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